Tuesday, September 18, 2018

13 Highly Effective Treatments For Thinning Hair

13 Highly Effective Treatments For Thinning Hair

These simple hair loss cures can help keep your mane looking voluminous and healthy.
A bathroom covered with loose strands or an ever-scrawnier ponytail can be startling but doesn't necessarily mean anything's wrong. By age 50, half of women will complain of hair loss. "As we age, overall hair density changes and individual strands become finer," says dermatologist Doris J. Day, MD. But just because thinning is natural doesn't mean you have to accept it. Here are 13 solutions to help you keep the hair out of your brush and on your head.






OTC treatments for hair loss

Minoxidil

As the only FDA-approved proven ingredient to improve hair loss, Minoxidil has years of research to back it up—and about 50 percent of women using it see improvement. "Minoxidil can enhance the size of the follicle so that it produces a bigger strand of hair," explains Wilma Bergfeld, MD, a Cleveland Clinic dermatologist. Try Women's Rogaine Treatment for Hair Loss & Hair Thinning Once-A-Day Minoxidil Foam.

Laser treatments

Laser treatments reduce the inflammation in follicles that inhibits them from regenerating. In a recent study, researchers saw significant increases in density after 26 weeks of twice-weekly treatments with a take-home device with medical-grade lasers like the HairMax LaserBand.

Viviscal

Sometimes a supplement is all you need. "The combination of fish protein, vitamin C, zinc, biotin, and niacin in Viviscal supplements encourages the body to produce healthier, thicker strands," says New York City dermatologist Joshua Zeichner, MD.

DHT-blocking shampoo

Hair loss is sometimes caused by a hormone called DHT, which restricts blood supply to hair follicles, causing them to fall out. Art Naturals Organic Argan Oil Hair Loss Shampoo contains DHT blockers that ward off hair loss. 

Lifestyle changes that may stop hair loss

Eating the right nutrients

Hair thrives on protein, iron, zinc, and vitamin B12. Get them from lean meats, leafy greens, nuts, beans, fish, and these 13 other delicious iron-rich foods.

Massaging your scalp

You're halfway there every time you shampoo: massaging your head in the shower improves blood flow to the scalp. This means a better environment for hair growth, but it also aids the penetration of any treatment shampoos you use.

Letting your hair air-dry

It's the easiest fix you never considered. Hair dryers and irons, especially if you already color, can cause breakage and thinning, so reduce your use however you can.

De-stressing

Just breathe—seriously, it could help! Both sudden and chronic stress can halt hair growth. If you've been through a challenging experience (divorce, job change), hair should grow back. If you're under constant pressure, master meditation—easier said than done, but your hair will thank you.


Acupuncture

According to practitioners of traditional Chinese medicine, hair health is tied to two things: kidney energy and the blood, which nourish the hair. The solution: acupuncture and Chinese herbs. While there isn't a lot of hard science to back this up, Maureen Conant, a TCM practitioner at Full Bloom Acupuncture in Seattle, says that she's seen women's hair stop falling out and then gradually regenerate after a few months of weekly treatments.

How your doctor can help with hair loss

Hormone therapy

If it's serious, consider an Rx. Some women are genetically predisposed to female-pattern hair loss, and birth control pills can suppress overproduction of male hormones. At menopause, thinning increases; if you're on hormone therapy, it may minimize hair loss.

Blood work

Routine blood work can test your ferritin (iron stored in the blood) and vitamin D. Low levels can lead to hair loss, and the fix may be as simple as adding an iron or vitamin supplement. And hey, you're probably overdue for a checkup anyway!

Cortisone shots

They hurt, but they work. lnjecting cortisone directly into the scalp blocks the hormonal activity that induces hair thinning. This works especially well in patients with inflammatory scalp disease, Dr. Bergfeld says.

Sunday, September 16, 2018

Your 13 Step Wedding Planning Guide

When it comes to wedding planning there’s no right or wrong way to do it. However, there is a simple way to organise your wedding planning tasks that’ll reduce your stress levels and help you feel like an organised bride.

Bodies and Playsuits , Our step by step wedding planning guide consists of the 13 main wedding tasks that every couple should have on their to-do-list.

Following this wedding planning guide will not only make the process more manageable, but it’ll also help to make the task of planning a wedding feel a lot less daunting!

Step 1: Plan Your Budget

Planning your wedding budget

One of the first things to think about when planning a wedding is your wedding budget and how much you can afford to spend. Sit down together and have an open discussion about your finances, how much you can both afford and how much you will be able to save over the coming months. If you think that your parents may help pay for the wedding then it’s also helpful to talk to them early in your planning stages so you know exactly what you will be able to afford. Not planning a wedding budget can lead to a lot of financial stress and disappointment later on in the process.


The hitched Budget Planner will be a helpful tool to help you estimate and record your spending. We also have plenty of money saving tips, free wedding ideas and DIY wedding ideas to help save the pennies and make the most of your wedding budget.


Step 2: Find Your Perfect Wedding Venue

Choosing your wedding venue


Once you have a budget set, you can start to think about choosing your wedding venue. Your wedding venue will determine your wedding date, location and your maximum guest numbers, so make choosing your venue one of the first things on your to-do list.

Before you start the hunt for your venue, sit down together and talk about what you both want from your wedding. If one of you is picturing a fairytale castle venue and the other is dreaming of a rustic barn then you may need to compromise. Also think about other important factors such as whether you want to have a wedding venue with accommodation, whether you want to use your own caterers and what your evening guest number is likely to be. All these factors will play a part in determining which wedding venue you choose.

You can use the hitched wedding venues section to browse beautiful wedding venues throughout the UK and beyond. You might want to search by the county you want to get married in or by the type of venue you would like - or both. You can also use the wedding venue filter to search for things like catering options, capacity, parking and more, putting you one step closer to finding a wedding venue that ticks all the boxes.

Step 3: Buy Wedding Insurance

Wedding insurance

According to our latest 21st Century Bride Survey, the average UK wedding costs just over £27,000. A £27,000 wedding budget may seem like a lot but when you consider the cost your venue, catering, alcohol, the dress and the many other wedding essentials, you will soon see how much they add up to.

While it is not very romantic to think about what might go wrong with your wedding, it's always best to be prepared. Purchasing wedding insurance from the moment you start spending money on your wedding could really help with peace of mind for both your wedding and honeymoon spend. Wedding insurance can also be a great way to reduce stress throughout your wedding planning journey - it's one less thing to not have to worry about!

Step 4: Choose Your Bridal Party

Choosing your bridal party


You may instantly know who your maid of honour, bridesmaids, ushers, best man, flower girls and page boys will be, or you might need a little bit of time to think about it.

If you’re not sure then don’t feel rushed into your decision and think carefully about who will be the best people to support you on this special day. You may also want to consider the cost as your bridal party will need outfits, bouquets, buttonholes and thank you gifts, so the more people you have, the more this could impact your budget.

Step 5: Plan Your Wedding Guest List

Plan your wedding guest list

Where do you start with planning your guest list? The truth is you have probably already thought about it and you know the key people you want to invite. However, you might need to a bit of time to decide who to invite to the day versus the evening and what to do about the tricker guest problems such as plus ones and colleagues.

With your wedding venue booked, you will have a rough idea of how much budget you are now able to spend on catering and your guest list may need to be determined by how much you want to spend per head. Use the hitched Guest Manager tool to start creating your guest list - we would suggest adding everyone you would like to invite and then work as a couple to cut this list down if you have gone over your expected numbers.


Step 6: Choose Your Wedding Suppliers

Choosing your wedding suppliers

Your wedding venue may already have a list of recommended suppliers and it’s a great place to get started, but you might also want something a little bit different so widen your search and make sure you know all the options you have before book your suppliers and pay your deposits.

Visit the hitched supplier section to find everything from traditional wedding suppliers such as photographers, florists, cake companies and stationery-makers, right through to more unusual things like food trucks, prosecco vans and photobooths. Contact the wedding suppliers you think suit your wedding style and then sit down with your partner and spend some time comparing prices and services to find what suits your style and your budget. Don't be afraid to shop around!

Step 7: Order Your Dress

Ordering your wedding gown

Choosing your wedding dress will be one of the most exciting and emotional parts of your wedding planning. A lot of designer wedding gowns can take up to six months to make so give yourself plenty of time to find the dress of your dreams. Visit the hitched bridalwear section and browse our list of local bridal shops to find inspiration.

Once you have chosen your wedding dress, you can think think about bridesmaid dresses that will compliment your wedding gown and groomswear that will suit the style of your big day.


Step 8: Create Your Wedding Gift List

Wedding gifts


Before you send your wedding invitations, you might want to think about starting a wedding gift list. Although it may feel strange telling guests what you want as a gift, it will actually make the whole process easier for them. Your guests are going to want to buy you a wedding gift so save them the stress of trying to decide what to buy and create a wedding gift list.

Whether you are looking to set up a honeymoon fund, an online gift list or a traditional department store list, take a look at our guide to the best wedding gift lists and see which one suits your needs.

Step 9: Send Your Wedding Stationery

Send your wedding stationery


Whilst you’ve probably already told everyone you know about your up coming marriage, now is the time to make it official. Your wedding invitations should be sent out approximately 3-6 months in advance of your big day, but it’s never too early to choose a design, style or stationery supplier that you love.

In order to give your guests as much notice as possible, why not send out ‘save the date’ cards to announce your wedding and ensure that your guests keep that date free, with an ‘official invitation to follow’ in the near future.

Step 10: Book Your Honeymoon



Booking your honeymoon will be one of the most fun parts of your wedding planning - you are basically planning your dream holiday!

If you have planned your honeymoon costs and budgeted for them then you can book something straight away, or you may have chosen to use your gift list to subsidise some of your honeymoon. If you are still feeling budget conscious then you could always plan a minimoon for straight after the wedding - giving you a few days to escape, relax and enjoy your newlywed status. Then spend some time after the wedding saving towards a bigger trip later in the year that will be your official honeymoon.


Step 11: Collect RSVPS and Create a Table Plan

Table plan

Image Credit - Wedding in a Teacup

You have sent your wedding invites and now you are awaiting your RSVPs. Although you will have given your guests a deadline, be prepared that there may be a few guests that you need to chase up! Once you have your final numbers, you will be able to to start working on your table plan.

The table plan may seem a daunting prospect but the hitched Table Planner will help make it feel more manageable. Put your wedding guests into family and friend groups and then play around with your tables to see who will fit where. It may also be worth considering whether you have any guests that will need easier access into and out of the room, such as those that have young children or the elderly, as you might want to seat those guests nearer the doors.

Once your table plan is complete then it’s time for the fun bit where you can get creative and think about what table names you are going to use and how you are going to display your table plan.

Step 12: Arrange Stag and Hen Nights

Hen party planning

Hopefully your awesome bridesmaids and amazing best man will have this covered but make sure you know if there's anything you need to prepare for, pack or pay for so you can factor this into your planning and your budget. You also want to ensure that the timings suit both you and your partner - gone are the days where stag and hen parties take place the night before the wedding (eek!) so make sure the dates and arrangements are appropriate. 

If you think your bridal party may need a little bit of a helping hand then we have some fantastic step by step guides for how to plan the perfect hen party and how to organise an unforgettable stag do.

Step 13: The Finishing Touches

Wedding decor last minute

So you have all the main things covered and it’s time to think about those little details. Decide on your wedding songs and wedding readings for the ceremony, think about who is going to do speeches at the wedding breakfast and order any thank you gifts that you want to give to those who have really helped during the planning process.

If you have additional budget leftover then you might also want to buy some last minute additional decor items - we have compiled a great list of wedding decor items that cost £10 or less!

It may seem difficult but also find some time to relax and have some headspace for something other than the wedding - whether that’s going on a long walk, reading a book or throwing yourself into work.

We hope our 13 step wedding planning guide has given you a great outline of what you need to do to plan your special day. For more detailed help, sign up to hitched and use the to-do list to create your full list of tasks and set yourself deadlines - it will be much easier to plan your day by doing lots of small steps and don’t be afraid to delegate jobs to other people.

For more advice on what to do as you plan your wedding then read our article - You’re Engaged! 15 Things Every Bride to Be Needs to Do.

Friday, September 14, 2018

ما هي العلوم الشرعية

ما هي العلوم الشرعية

ما هي العلوم الشرعية التي يبدأ بها أولا قبل غيرها ؟ يجيب الشيخ العباد
الحمد لله , و الصلاة والسلام على رسول الله , وعلى آله وصحبه ومن اهتدى بهداه , وبعد :

فقد سئل الشيخ المحدث عالم المدينة عبدالمحسن العباد هذا السؤال :



ماهي العلوم الشرعية التي يبدأ بها أولا قبل غيرها ؟ 


فأجاب - حفظه الله ورعاه - :

أولا : يبدأ بالقرءان وحفظه أو حفظ ما أمكن منه , لأن هذا هو أصل الأصول , وكل شيء يرجع إليه ,

وتلاوته متعبد بها , وأحكامه متعبد بها , فيحرص الإنسان على الاشتغال بالقرءان بأن يحفظه , وكذلك أيضا

يشتغل بالحديث – حديث الرسول صلى الله عليه وسلم – وكذلك يشتغل بمسائل العقيدة , ويشتغل بالفقه ,

والحافظ بن حجر ذكر أن أصول العلم الشرعي ترجع إلى ثلاثة : إلى التفسير والحديث والفقه , فهو يعنى بالقرءان بحفظه أو حفظ ما أمكن منه ,
كذلك الرجوع إلى كتب التفسير التي تفيد فيه وهي متفاوتة ,
فمنها ما هو الواسع الذي لا يستفيد منه إلا طلبة العلم مثل تفسير بن جرير وتفسير بن كثير , وفيه من التفاسير ما يستفيد منه الخواص والعوام , وهو يصلح لطلبة العلم وغيرهم ,
وهو مثل تفسير الشيخ بن سعدي – رحمة الله عليه – فإنه كتاب عظيم يفسر فيه معاني الآيات بعبارات واضحة جلية سلسة , يفهمها العامي وطالب

العلم ,

فمثل هذا الكتاب رجوع طالب العلم إليه وكذلك قراءته على الناس في المساجد لا شك أنهم يستفيدون منه وتتبين فيه معاني القرءان الكريم ,

وكذلك فيما يتعلق بالحديث الإنسان يبدأ بالأوليات مثل الأربعين النووية ,


وهي اثنان وأربعون حديثا من جوامع الكلم , وأضاف إليها بن رجب ثمانية أحاديث فكملت الخمسين , وشرحها بشرح نفيس سماها جامع العلوم والحكم بشرح خمسين حديثا من جوامع الكلم , فيحفظ هذه الأربعين التي هي جوامع الكلم مع زيادة بن رجب عليها , ويرجع إلى شرحها في هذا الكتاب النفيس العظيم , الذي هو جامع العلوم والحكم في شرح خمسين حديثا من جوامع الكلم ,

ثم بعد ذلك يقرأ مثل عمدة الأحكام التي هي مشتملة على أحاديث متفق عليها وهي تتعلق بالأحكام , وأحاديثها تزيد على ثلاثمائة

حديث , وكذلك بعدها ينتقل إلى بلوغ المرام أو إلى غيره من الكتب الأخرى التي في مثله أو قريبا منه ,

ويقتني كتب الحديث إذا كان له اشتغال بالحديث أو رغبة أو اهتمام بالحديث يشتغل بكتب الحديث ويعتني بها , وفي مقدمتها الصحيحان وكتب السنن الأربعة , وكذلك أيضا فيما يتعلق بالفقه ,

يتعلم الفقه على من عنده علم وبصيرة ,

ويمكن أن يقرأ الفقه على مذهب من المذاهب , لكن قراءته تكون على من عنده علم بالراجح والمرجوح , ومعرفة الأدلة والمقارنة بينها , وهو يتعلم في مذهب من المذاهب لا على أساس أنه يتقيد به , وأنه لا يتعداه إلى غيره ,

وإنما لأن المسائل نظمت ورتبت , فكون الإنسان يقرأ في شيء منظم مرتب , ولكنه يحرص على معرفة الأدلة ومعرفة الراجح والمرجوح , هذا هو الذي ينبغي أن يكون التعلم

عليه بهذه الطريقة ,

وفيما يتعلق بالعقيدة يرجع إلى الكتب المختصرة , 


ومن أهم الأشياء المفيدة المختصرة الأصول الثلاثة وأدلتها للشيخ محمد بن عبد الوهاب – رحمة الله عليه – فهي رسالة مختصرة مفيدة عظيمة , تشمل على الأصول الثلاثة التي يسأل عنها الميت في قبره , وهي كون العبد يسأل عن ربه ودينه ونبيه – محمد صلى الله عليه وسلم – فلا يستغي عنها العوام ولا الخواص , لأنها تشتمل على بيان الدين

وبيان هذه الأصول الثلاثة التي يسأل عنها في القبر ,

وكذلك أيضا مثل كتاب العقيدة الواسطية لشيخ الإسلام بن تيمية وكتاب التوحيد للشيخ محمد بن عبد الوهاب ,فإن مثل هذه الكتب من الكتب المختصرة المفيدة

التي هي عظيمة النفع وعظيمة الفائدة ,

وهكذا الإنسان يتدرج من الكتب المختصرة إلى الكتب التي تكون أوسع منها . اهـ

من الشريط 288 من شرح سنن الترمذي للشيخ عبدالمحسن العباد , والله الموفق


ولمعرفة المزيد يمكنكم زيارة موقع شبكة بينونة للعلوم الشرعية 

Thursday, September 6, 2018

How to Build Muscle and Lose Fat…at the Same Time

How to Build Muscle and Lose Fat…at the Same Time

There are several mysteries of the universe that continue to baffle us: the infinite nature of time and space, the popularity of Justin Bieber, mk-677  , and—more relevant to readers like you—whether it's possible to build muscle and lose body fat at the same time.

When it comes to getting in shape, most people opt for choosing a singular goal: Either they go on the see-food diet (that is, see it and eat it) for mass gaining, or a calorie-restricted plan that saps their strength, size, and energy in an effort to lose fat.

"I think it's inaccurate to say that it's impossible to build muscle and lose body fat at the same time, which is, in my opinion, a true transformation," says Stephen Adele, fitness coach, best-selling author, and owner of Colorado-based iSatori, a maker of nutritional products. "I've coached hundreds and thousands of people over the years and I've seen it firsthand—individuals who can gain muscle mass and lose body fat at the same time.

"It presents unique challenges, but it mainly comes down to your approach. I've come to realize there are five rules that I have lived and coached people by on how to transform—encompassing eating, supplementation, training, and mindset—that allow individuals to undergo a transformation in which they can accomplish both goals."

It's truly hard work, but Adele maps out a plan that's worked for thousands of people.

1. Cycle Carbs While Remaining Nitrogen-Positive




Gaining muscle requires a calorie surplus, while cutting fat requires a caloric deficit, so the plan here is to cycle each phase short-term. That's achieved mainly by cycling carbohydrate intake. "I'm a big proponent of carb cycling because it allows your body to burn body fat and build muscle at the same time," says Adele, who has decades of experience taking individuals through transformation programs aimed at reducing body fat while simultaneously increasing muscle size.

Adele recommends you first determine how many calories your body needs each day. This can be estimated with a calculator or by multiplying your bodyweight x 15. Using this formula, a 200-pound lifter would require 3,000 calories daily.

From there, Adele recommends you get 40 percent of your calories from protein, 40 percent from carbs, and 20 percent from fats (40/40/20). Hence, the 200-pound individual would consume 1,200 calories from protein (300 grams), 1,200 calories from carbs (300 grams), and 600 calories from fats (67 grams).

The carbohydrate rotation comes into play like this (shown over 10 days) for a 200-pound lifter:

Carbohydrate Rotation
Remember, protein and fats don't cycle, so they remain consistent over the course of the entire program: 300 grams of protein and 67 grams of dietary fat per day, which is usually naturally occuring.

With carbs and calories cycling down and then up, your body enters short-term periods of caloric deficit in which body-fat stores can be tapped for energy, and higher-carb and higher-calorie periods in which the body's energy stores are restocked and muscle-building is emphasized.

What's important to remember, says Adele, is that you always remain in a state of positive nitrogen balance, meaning your protein intake is stable and high throughout: "You're taking your body through calorie-positive and calorie-negative phases, but not long enough for it to become catabolic," which would initiate the burning of lean muscle mass for energy.

He warns against staying on a low-carb diet for too long, saying it compromises the body's ability to build and maintain lean body mass. "You just can't do it sufficiently without adequate carbohydrates," Adele says.

Adele doesn't recommend anything beyond your standard bodybuilding fare: lean protein sources, complex and starchy carbs over simple sugars (except post-workout), and healthy fats in addition to the saturated ones you naturally consume when eating animal protein. He also realizes that not everyone's going to count calories, but you'll want to learn how to eyeball foods—especially what 35-40 grams of protein looks like—and read labels. What you really need to keep your eye on, he insists, is carbohydrate intake.

Build Muscle And Lose Fat At The Same Time!
Remember, protein and fats don't cycle, so they remain consistent over the course of the entire program.

For many of us, dieting means cravings. "I'm not a big believer in just giving up on certain kinds of foods," he says. "You have to be creative and not totally give up on something, but rather find ways to satisfy your sweet tooth, which for most people is the hardest part of dieting. Maybe you can turn your BCAA drink into popsicles; we also have a chocolate-flavored Eat-Smart MRP that tastes like a Jell-O pudding dessert."

2. Train Antagonist Muscle Groupd While Incuding Active Rest + HIIT Cardio

"When you're on a calorie-restricted diet (as part of this program is), it can be easy to start losing your strength along the way, and when you start losing your strength, you can start losing potential muscle mass," says Adele. "There's some research to support the idea that a muscle is stronger when its antagonist is immediately contracted beforehand, which is the basis of this training program."

Doing opposing muscle groups—think biceps/triceps, quads/hamstrings, chest/back—back-to-back is called supersetting. You rest only after you've completed a movement for each body part.

Supersets are intense, but Adele has upped the intensity even more. By engaging in active rest—not to be confused with sitting on a bench and texting between sets—you follow your superset with 30-60 seconds of work, whether it's jumping rope, box squats, step-ups, or any activity that keeps your body moving. Only after this bout of active rest can you take a minute of full rest.

"[The active rest] doesn't have to be extremely intense by any means; it's just to get your heart rate up, the intensity of the workouts maximized, and should be done at a comfortable pace," Adele says. "After completing all three exercises, rest for a minute and repeat the cycle for the prescribed number of sets. So you get strength, volume training, and cardio work done over the course of your workout.

"The idea here is that active rest during weight training can deplete most—if not all—of your glycogen (stored form of carbohydrate) levels in the body. So when you do your cardio session after your workout, you've completely depleted almost all of your glycogen and are now burning mostly body fat."

The training split Adele prescribes follows a two-on/one-off approach, so you'll be in the weight room two out of every three days. But you'll be doing high-intensity interval training (HIIT) 6-7 days a week to help strip off fat.

The week breaks down like this:

Training Split
Admits Adele: "Yeah, [this program is] intense. These workouts aren't easy, but they are extremely efficient and rewarding. They take a couple of weeks for your body to get adjusted to, but you'll find you get a lot done and you feel good when you're done."

Each superset follows a pyramid structure—sets of 12, 10, 8, or 6 reps to failure. Ultimately, the number of sets and reps ensures there's a high volume of work done, which provides an important anabolic stimulus, says Adele. "The high volume is important, but it's not so much work that you get too exhausted and can't recover sufficiently between sets."

All that movement during your hour-long weight workout is meant to exhaust your muscle glycogen, so the ensuing HIIT cardio goes right into tapping body fat for fuel. HIIT training, as you probably know, alternates all-out cardio with periods of slow recovery, whether done on the treadmill, stair-climber, or other cardio equipment.

"The research says you're going to burn more calories over a longer time period using HIIT over steady state," explains Adele. "By the time you get to cardio, you're going to burn body fat as fuel right away."

Adele warns that anyone who's not used to doing cardio on zero glycogen is going to be challenged: "When you first start this workout, you're going to be sucking wind. You're going to feel like you can't do it because you don't have enough oxygen. It's going to take a little time to build up those red blood cells and get yourself to the point where you don't feel as winded. That means at first you're going to sacrifice a little bit of strength. That's where a good pre-workout supplement with caffeine and beta-alanine can help, delaying muscle fatigue and helping you push through it.

"You may start at only 10-15 minutes of cardio HIIT, but work your way up over time. I like going to 25-30 minutes; it hits that sweet spot. And you're definitely going to notice the difference because your body is pretty depleted."

Build Muscle And Lose Fat At The Same Time!


3. Make Big Improvements The Backbone Of Your Training

While Adele has provided a companion superset workout that he gives to individuals whose transformation he oversees, the one critical factor he says every lifter must do is include "the big three" exercises: squats, deadlifts, and bench presses. These compound movements are irreplaceable because they produce results in extremely efficient fashion.

But there's one caveat: You don't want to attempt any of these movements on a low-carb (25-percent) day. You need enough energy to fuel a hard workout and give it your best shot. Adele's recommendation: Manipulate your workout just enough so that these big moves fall on other days in your training schedule.

"You've got to do them, but plan them on higher-carb days," he says. "It really goes without saying, but it's important to get your technique right before you start moving the weight up. When you do get the technique right, your weight just goes up quickly with consistency of doing the exercise."

4. Stimulate Then Maximize Protein Synthesis

When you're cycling carbs and your daily calories are already running a deficit, it's incredibly important to ensure you're getting your daily protein requirements.

While eating whole-food meals six times per day is a challenge even for someone who works from home, supplements can conveniently fill in the missing spaces between meals. Now it's just a matter of making sure you get the right supplements at the right times.

To ensure you're getting adequate protein, two scoops of whey protein isolate or hydrolysate typically provides 40 grams of quickly digested protein. Besides a good protein powder, additional BCAA mixtures like Amino-Amp are useful when you're in a caloric deficit to ensure the body doesn't strip amino acids away from building muscle to be used to fuel your body's energy needs.

Adele lists one additional supplement as necessary for success in a transformation program: bioactive peptides. "Bioactive peptides are cleaved protein fragments that contain growth factors that are essentially bioactive. These growth factors are what's doing the heavy lifting in the muscle cells, the signaling for amino acids to be used to accelerate the rate of protein synthesis. The faster the rate of the protein synthesis, the faster the muscle repairs and rebuilds itself—bigger, stronger, or faster [depending on your training goals.]" Adele says they're especially important for individuals who are also on a calorie-restricted diet because they can help you at least maintain and develop new lean body mass.

Build Muscle And Lose Fat At The Same Time!


5. Make Your Lifestyle Fit Your Goals

You've no doubt heard that success doesn't happen by accident. Adele sums it up this way: "Success comes from following a disciplined approach. That means timing your meals, timing your supplementation, timing your sleep, and planning, planning, planning. If you take that kind of disciplined approach to this program, you're guaranteed a much higher level of success."

Success requires purpose and discipline, traits many of us have difficulty mustering on a daily basis. That's why Adele suggests following an intense program like this for just eight weeks.

"During the first four weeks, you won't see a lot of changes," he says, "but takes pics about every two weeks anyway. By the end of the second four weeks, you're going to see some huge differences. At that point you're seeing your hard work and you're really motivated. If you can make it through another four weeks, you're going to see incredible results—cuts you never knew you had."

Adele also recommends you put your transformation on the calendar. "Having a deadline is important," he says, "whether it's doing a contest or just wanting to look your best for a vacation or photo shoot. Set that deadline date and lay your plan out and work toward that date. That's probably the most powerful tool to motivate you in that direction."

Build Muscle And Lose Fat At The Same Time!


The 8-Week Transformation Workouts By Stephen Adele
Follow this six-day split using a two-days-on/one-day-off format. You'll repeat workouts every seventh day.

Choose a weight that lets you reach muscle failure by the target rep. If necessary, add warm-up (w/u) sets, but those don't count as part of your working sets.

Superset all antagonist muscle groups, completing one exercise and immediately doing the other without resting.

Neither squats nor deadlifts are supersetted; use straight sets for each.

Engage in "active rest" (step-ups, jump rope, burpees etc.) after you complete each superset. You'll perform active rest for this amount of time:

Weeks 1-2: 30 seconds Weeks 3-6: 40-45 seconds Weeks 7-8: 60 seconds

Rest one minute after completing all three components, and repeat for the prescribed number of sets listed.

After all weight-training sessions (and on days in which you're not lifting weights), do HIIT cardio according to this schedule:

Weeks 1-2: 20 minutes Weeks 3-4: 25 minutes Weeks 5-6: 30 minutes Weeks 7-8: 40 minutes

Wednesday, August 29, 2018

How to get Spotify Premium for FREE on Android [100% Working]

How to get Spotify Premium for FREE on Android [100% Working]

Are you looking for a trick to get Spotify Premium for free on Android without paying for the paid features? You are at the right place, como ter spotify premium gratis , as here we are going to teach you from where to get Spotify app that offers you all the premium features for free and how to install it on your Android device.



Editor’s Note: Tutorial has been updated with latest 100% working method to help you get modded Spotify Premium for free on Android even after recent Spotify system updates. Make sure you follow all the steps.

We all know that Spotify is one of the most widely used music-streaming app, which not only allows you to listen to music but it also gives you the ability to create your own music and create your own personalized playlists. You can even share your music and playlists with your friends. And the best feature is the capability to sync your music across all of your devices.



Spotify is available in two packages, free and premium. The premium offers you tons of features like extreme sound and unlimited skips whereas the free version has certain restrictions. And these limitations are most noticeable when you are streaming music on your mobile device.

In a nutshell, the Spotify Premium app we are going to help you install here is designed to bypass all the restrictions found in the original Spotify app and let you use most of the paid and premium features for free for unlimited days.



The way to get Spotify Premium for free on Android and enjoy all the paid features is as simple as 1-2-3. All you need to do is follow these below-mentioned steps:



STEP 1: UNINSTALLATION OF ANY PREVIOUS SPOTIFY APP

NOTE: This step only applies to those who already have a Spotify app installed on their Android device.

Before downloading and installing the Spotify Premium app provided in this tutorial, you need to completely remove any previous version of Spotify that is installed on your phone/tablet.



STEP 2: DOWNLOADING MODIFIED/HACKED SPOTIFY PREMIUM APP

It is obvious that the modified and hacked version of Spotify Premium app cannot be downloaded from the official Google Play Store. However, you can grab the latest Spotify Premium apk for free from our APK section here.

Are you facing any Problem or need any Trick?   Get help from our community experts. 🙂  


Also Read  How to use Google Maps & Waze Offline to save Internet Data?
In case you don’t know, the Premium version of Spotify offers you extreme sound quality to enhance music listening experience, there are no ads and provides you an with an uninterrupted music, the option to play any song you want without limitation, download music for offline listening, the ability to skip soundtracks, use the seek bar, and listen to other songs on your playlist.



Since you are downloading a modified Spotify Premium app, so there is a possibility that not all the Premium features work on your Android device. If you are looking to enjoy all the paid features then it is suggested to download official Spotify app and pay for the music streaming service.



STEP 3: INSTALLATION OF SPOTIFY PREMIUM APP

There is a safety feature on Android that prevents the installation of third-party apps downloaded from unknown sources. So before you can install Spotify Premium app on your phone/tablet, you need to enable the option that allows the installation of apps from unknown sources.

Here is how you can do that:

On your Android device, go to Settings and under the “Personal” section look for Security and tap on it.

Under the Device administration section, you will find an Unknown sources option with a toggle switch.

A simple tap on the option will switch it to enable. But first, you may see a warning message. Tap on OK to accept.


You can now head over to the Downloads app on your Android phone and tap on the Spotify Premium app you downloaded in the previous step to begin the installation process. Then all you have to do is follow the onscreen instructions and the app will be installed.

Spotify Premium free Android
IMPORTANT: Once the app has been installed, please do not forget to disable the unknown sources option to keep your Android device protected from malicious apps.



STEP 4: SETTING UP YOUR FREE SPOTIFY ACCOUNT FOR SPOTIFY PREMIUM FEATURES

Don’t login to Spotify app yet as here in this step we are going to guide you on how to setup your free Spotify account to avail Spotify Premium features for free without paying the premium fee.

IMPORTANT UPDATE: Recently, during the beginning of March, Spotify has updated their core system and added a detection system in their Android app that identifies whether you are using hacked Spotify app or legitimate Spotify app to access their music streaming services.

If their system detects any usage of modified Spotify app then they disable it and send the following warning message:

Tuesday, August 28, 2018

HOW TO DISCOVER YOUR DECOR STYLE

HOW TO DISCOVER YOUR DECOR STYLE

You look around your home and you feel like it either doesn’t reflect who you are (anymore) or worse, you have collected so many different things over time and/or combined them with the style of everyone else that lives in your house and there is no cohesive look or decor style.

You now have a lot of things (that may or may not have meaning to you, affordable home decor ,  or that you may or may not love) and none of it seems to make sense together.



Your home has a serious identity crisis and you are left wondering what your style even is, how you can combine your style with the other (often not welcome) opinions in your home, and create the home you want.

The problem is that with so many ideas being constantly thrown at us, it is really difficult to decide which ideas and inspiration to carry out in our own home. Pinterest is definitely a culprit.

Too many ideas leave us feeling paralyzed and not knowing where to start.

WELL TODAY, WE ARE GOING TO TALK “DISCOVERING YOUR DECOR STYLE.”
And I’m going to make it easy on you because discovering your home decor style does not mean that you have to choose just one. 


Nope. The most interesting homes layer different styles one right on top of the other. They have a way of weaving a few styles together to tell a story, create interest, and reflect the personality of the people who live there.

how to discover your home decor styleSave



Over the next couple of weeks we are going to dive into what it means to discover your style and how to use your definition to create the feeling in your home that you are after.

RELATED: (WEEK 2) HOW TO DEFINE YOUR HOME DECOR STYLE

The focus is going to be on the feeling you want to create in your home.

We are not going to use fancy words like, traditional, transitional, or even eclectic. Those don’t help you one bit when making decisions about what stays, goes, or comes into your home.

Instead we are going to focus on what you love (that you already have) and why you love it so that we can do more of it! Typically that involves some sort of warm and fuzzy feeling and editing what is in a room down to (mostly) the things that give us those good feelings is going to get you loving your home.

It may reqire some homework on your part. Some soul searching. Some tuff decisions. Even some compromise (ugh…compromise.)

WHY YOU NEED TO DISCOVER YOUR HOME DECOR STYLE:

In the end, my hope is that everyone feels like they’ve won. And that they are now living in a space that feels good and reflects who they are.

Having a clear definition of your home decor style will help you avoid making random purchases for your home just because you like something. We can like a lot of things, but that doesn’t mean that they all need to end up in our homes.

Sound good? Let’s get started!

ONE WAY TO FIGURE OUT YOUR HOME DECOR STYLE.
Let’s start with figuring out your home style and how to gather a clear vision of what that style looks like.

The first thing I want you to do is grab a notebook or a sheet of paper and  go sit in your favorite room.

Once you are there I want you to look around and really think about the following…

Why do you love this space?
How does this room feel to you?
What is your favorite thing about the room?
What are your favorite pieces of furniture in the room? Why? And what do they have in common? (color, texture, style?)
What are your favorite accessories in the room? Why do you love them? What do they have in common? (color, style, sentimental, beautiful, functional?)
Is there a color in the room that you love? Is there a lot or a little of it?
Is there a texture in the room that you love?
Is there anything in the room that you don’t like or would want to remove to make the room feel more you?

Write down the answers to each question and then next to each element answer the follow up questions. Really think about how they make you feel/ why you love them and a short description. This will allow you to see on paper what they have in common.

Here’s my example. (I’m in my family room.)

living room with greys and pops of color: a simple home decor styleSave

I love this space because it reflects my style the most out of all the rooms in my home. It feels comfortable, fun, and organized. My favorite thing about the room is the rug because it adds just enough color to the room to make it fun without being too “in your face.” I’m also a huge fan of pattern and geometrics, which this rug has. I also love the built ins because they allow my kids to keep a lot of their toys right here so we can play and make big messes, but at the end of the day it can all be put away and I can have my adult space back. My favorite piece of furniture in the room is the small white side table. I love that it is round (since everything in my home is so square) and I love the circle detail on it. Bonus that it holds all of my kid’s puzzles so it is functional too. My favorite accessory in the room is probably the fiddle leaf fig tree. It adds height to the corner and I’ve always wanted a fiddle leaf. They are just cool and it goes with the slight mid century vibe that I’m drawn too. The room is mostly neutral which I love because it feels calm to me. I love the little pops of color that make it feel fun especially the little bit of yellow and pink that I’ve added recently. There isn’t a ton of texture in the room. I would love to add some maybe on the walls to give some character. I would remove some of the accessories on the built ins because they are no longer my style. I’ve kept them because I haven’t found other things to replace them (time and budget) and I’m constantly thinking that I need to edit the shelves to feel less cluttered and hap-hazard.

When I read what I wrote it is evident that the things I love are


pretty neutral in color
have clean lines and geometric pattern
and that I like a space to feel comfortable and not cluttered.
It becomes evident that I like to have a place for things that feel overwhelming and cluttery (like toys) and I can do my best relaxing when these things are put away and out of sight.

When I think about my least favorite room in my home, my office, I realize that it doesn’t include any of these elements. It is cluttered, lacks color, organization, and isn’t somewhere I ever want to hang out. (Which is totally sad since this is the space where I muster up all of my creative ideas and do all things business related. – Clearly I need to get going on an office overhaul.)

NOW IT’S TIME TO ANALYZE.
Once you’ve sat and thought about it and taken some notes, read what you wrote down and from it I want you to make a short bullet list (like I did above) about what it is you love.

Take note of what it is in the room that you don’t love, the things you would take out to make it more you, or something in the room that bugs you. (These may be things that your significant other does love, so don’t take them out just yet…we’ll get to the blending of styles and compromising in a couple of weeks.)

Defining what you love is one thing, but being clear about what you don’t like is equally important.

For example I tend to gravitate toward furniture with clean lines. You probably won’t find any furniture in my home with ornate details because to me, ornate details scream breakable and delicate. Not something that is necessarily relaxing with a 3 year old that we’ve nicknamed “distructo” running around. But to someone else ornate details could scream feminine and calm so those details in their home would be spot on.

My point is, your style and what the things in your home make you feel are particular to you. I can’t tell you what to put in your home. That is up to you, but I can help you define what it is you love (and why) and help you bring it all together to create a space that makes sense.

From this list we can further define our styles and when we have a clear definition of our style, it makes future decisions instantly easier because we have a guideline. Anything that doesn’t fall into the limits of the guideline, doesn’t make it into the room.

GATHER INSPIRATION AND EDIT.

The last thing I want you to do this week (before we jump to the next step next week) is to create some sort of inspiration file. Your personal “style file.”

There are a few different ways you can do this, a Pinterest board (make it secret if you want to,) a small box, a binder, or notebook with images from magazines that you’ve clipped, or even a posterboard or cork board that you pin or tape inspiration elements to.

Start by gathering anything that you see that you love.
Next, go through your file and edit. Only keep your favorite things. It is easy to say you like something, but what ends up happening is that you like one thing, until the next idea comes along and you save that one too. You end up with a lot of ideas and inspiration that often contradict each other. So give yourself a cut off point to stop gathering inspiration and ideas and go back and edit your file so that you only have your absolute favorites left.
Group your favorites. Look at your inspiration and find your themes. Is there a specific color that you are drawn to? Is there a style of furniture that you gravitate toward? Is there a lot of print and pattern in the rooms you love, or a lot of solids? You get the idea.
The rule is that every element of inspiration that you gather must be functional, beautiful, create interest, or bring about the feeling that you are going for for your home.

Each one should fall into the guidelines of the short bullet list that you made today.

Go beyond things looking pretty and tap into how it makes you feel. This will allow you to edit much more often and not just end up with a bunch of things that look good, but rather tell your story and reflect your personality in a much more cohesive way.

And one last thing. If you find that you are up against the styles of someone else in your home have them do the exact same exercises that you just did here.

They will most likely be in a completely different room, but in a couple of weeks I’m going to walk you through some steps to mix your styles together to create more rooms in your home that you both love.

You’ve got your work cut out for you, so get to it!

Style Guides for Home Interiors

Style Guides for Home Interiors

Whether you're decorating a single room or a whole house, you can find the perfect theme and style to match. Focus in on your preferences, affordable home decor , options, and elements that will allow you to achieve your dream room or home—even if you're revamping a cottage or a castle.


With so many products on the market, buyers traveling around the globe, and shoppers expecting more for their homes, consumers have many choices available to them. There's an infinite array of finishes, colors, decorations, and prices. Although the sky is the limit when it comes to giving your home interior a new look, it's important to narrow down a specific theme for your project.




Start With the Basics
If you haven't identified your particular style yet, or if you're uncertain about how to proceed, you can consider four main styles to choose from:

Casual Style: Casual looks bring comfort, 

warmth, and relaxation to the home. This can be accomplished with rectangular elements, rustic design, and soft furniture with textured fabrics.
Formal Style: Formal styles invite elegance, symmetry, and exquisite furniture. Consider an elegant style with high ceilings, polished woods, and tall windows. Imported rugs, antique accessories, and decorative trims are a must for this type of interior.
Contemporary Style: Modern styles keep current trends alive. While what's hot changes, typically the contemporary look includes a fundamental, simplistic, and subtle sophistication. There's often neutral colors involved, structural elements available, and furniture pieces that are smooth and geometric.
Traditional: Take a look at traditional styles and compare them with some of the latest decorating trends. You'll likely find that nothing is truly new, but rather revamped. Regardless, it's fun to see how old favorite themes, fabrics, and details adapt to a fresh new look.

Gather Influences From Around the World

After deciding on a general style to follow for your design, further engage in photos and inspiration that spark your interest when it comes to influence and color. While each basic style can provide an individual and distinctive look, really getting into the details can make the difference between feeling like you're in a New York City loft and an Irish home on the coast. Consider influences like the following:

French Country Style: French country decorating usually involves mixed patterns, symmetrical chairs, chandeliers, and a pop of color in an ivory kitchen.
Tuscan Style: Tuscan decor combines natural stone, wood, and earthy colors. Think terracotta, open cupboards, copper pots, and rustic shutters.
Swedish Style: Light, clean, white, and blue is the Swedish way. The casual look is key when it comes to minimalistic surfaces with gold and red accents, straight lines and gentle curves for furniture, and simple woven fabrics.
Paris Apartment Style: Adding romance and mystery to your apartment can be achieved with a little bit of Paris. Think baroque, rococo, and neoclassical with rich jewel colors, luxurious silks, and large posters of French landmarks.

Choose Colors and Flair

Depending on the basic style and influence you're going for, colors will range from black and white to red, white, and blue. Consider colors and patterns that go with your theme along with accent colors, whether that includes chocolate browns, floral designs, denim blues, and more. For example, a colored accent wall can liven up the space or make the size of the room feel bigger. Use color theory and other techniques to choose the right one.

You can also take your interior project one step forward by expressing your own personal flair, whether it's rustic, shabby chic, tropical, or western. Consider current decorating trends, how to incorporate furniture and accessories you love, and how you want your area to feel.

Wednesday, August 22, 2018

The Best SEO Tools of 2018

The Best SEO Tools of 2018

A key aspect of running any website that sells products and services is keeping track of your search engine ranking. By tracking keywords and generating research-driven reports, you can get ahead of the competition. And Google is evolving its search technology with new algorithms and forays into artificial intelligence (AI). With search engine optimization (SEO) applications, you can "optimize" your website's position, and this roundup provides what you need to choose the right tool.

white label seo software , The emphasis on tools, meaning plural, is important. There's no one magical way to plop your website atop every single search results page, at least not organically, though there are best practices. If you want to buy a paid search ad spot, then Google AdWords will happily take your money. This will certainly put your website at the top of Google's search results but always with an indicator that yours is a paid position. To win the more valuable and customer-trusted organic search spots (meaning those spots that start below all of those marked with an "Ad" icon), a balanced and comprehensive SEO strategy is a must-have.



This can be broken down into three primary categories: ad hoc keyword research, ongoing search position monitoring, and crawling, which is when Google bots search through sites to determine which pages to index. In this roundup, we'll explain what each of those categories means for your business, the types of platforms and tools you can use to cover all of your SEO bases, and what to look for when investing in those tools.

Breaking Down the SEO Tool Landscape

This review roundup covers 10 SEO tools: Ahrefs, AWR Cloud, DeepCrawl, KWFinder.com, LinkResearchTools, Majestic, Moz Pro, Searchmetrics Essentials, SEMrush, and SpyFu. The primary function of KWFinder.com, Moz Pro, SEMrush, and SpyFu falls under keyword-focused SEO. When deciding what search topics to target and how best to focus your SEO efforts, treating keyword querying like an investigative tool is where you'll likely get the best results.

These cloud-based, self-service tools have plenty of other unique optimization features, too. Some, such as AWR Cloud and Searchmetrics, also do search position monitoring—which means tracking how your page is doing against popular search queries. Others, such as SpyFu and LinkResearchTools, have more interactive data visualizations, granular and customizable reports, and return on investment (ROI) metrics geared toward online marketing and sales goals. The more powerful platforms can sport deeper analytics on paid advertising and pay-per-click (PPC) SEO as well. Though, at their core, the tools are all rooted in their ability to perform on-demand keyword queries.

We concentrated on the keyword-based aspect of all the SEO tools that included the capabilities, because that's where most business users will primarily focus. Monitoring particular keywords and your existing URL positions in search rankings is important but, once you've set that up, it's largely an automated process. Automated position-monitoring features are a given in most SEO platforms and most will alert you to issues, but they don't actively improve your search position. Though in tools such as AWR Cloud, Moz Pro, and Searchmetrics, position monitoring can become a proactive process that feeds back into your SEO strategy. It can spur further keyword research and targeted site and competitor domain crawling.


The Periodic Table of SEO Success Factors


When your business has an idea about a new search topic for which you think your content has the potential to rank highly, the ability to spin up a query and investigate it right away is key. Even more importantly, the tool should give you enough data points, guidance, and recommendations to confirm whether or not that particular keyword, or a related keyword or search phrase, is an SEO battle worth fighting (and, if so, how to win). We'll get into the factors and metrics to help you make those decisions a little later.

Crawlers are largely a separate product category. There is some overlap with the self-service keyword tools (Ahrefs, for instance, does both), but crawling is another important piece of the puzzle. We tested several tools with these capabilities either as their express purpose or as features within a larger platform. Ahrefs, DeepCrawl, Majestic, and LinkResearchTools are all primarily focused on crawling and backlink tracking, the inbound links coming to your site from another website. Moz Pro, SpyFu, SEMrush, and AWR Cloud all include domain crawling or backlink tracking features as part of their SEO arsenals.

Website Crawling 101

There are three types of crawling, all of which provide useful data. Internet-wide crawlers are for large-scale link indexing. It's a complicated and often expensive process but, as with social listening, the goal is for SEO experts, business analysts, and entrepreneurs to be able to map how websites link to one another and extrapolate larger SEO trends and growth opportunities. Crawling tools generally do this with automated bots continuously scanning the web. As is the case with most of these SEO tools, many businesses use internal reporting features in tandem with integrated business intelligence (BI) tools to identify even deeper data insights. Ahrefs and Majestic are the two clear leaders in this type of crawling. They have invested more than a decade's worth of time and resources, compiling and indexing millions and billions, respectively, of crawled domains and pages.

Website-specific crawlers, or software that crawls one particular website at a time, are great for analyzing your own website's SEO strengths and weaknesses; they're arguably even more useful for scoping out the competition's. Website crawlers analyze a website's URL, link structure, images, CSS scripting, associated apps, and third-party services to evaluate SEO. Not unlike how a website monitoring tool scans for a webpage's overall "health," website crawlers can identify factors such as broken links and errors, website lag, and content or metadata with low keyword density and SEO value, while mapping a website's architecture. Website crawlers can help your business improve website user experience (UX) while identifying key areas of improvement to help pages rank better. DeepCrawl is, by far, the most granular and detailed website crawler in this roundup, although Ahrefs and Majestic also provide comprehensive domain crawling and website optimization recommendations. Another major crawler we didn't test is Screaming Frog, which we'll soon discuss in the section called "The Enterprise Tier."


The Best SEO Tools

What Are Backlinks?

The third type of crawling tool that we touched upon during testing is backlink tracking. Backlinks are one of the building blocks of good SEO. Analyzing the quality of your website's inbound backlinks and how they're feeding into your domain architecture can give your SEO team insight into everything from your website's strongest and weakest pages to search visibility on particular keywords against competing brands.

LinkResearchTools makes backlink tracking its core mission and provides a wide swath of backlink analysis tools. LinkResearchTools and Majestic provide the best backlink crawling of this bunch. Aside from these two backlink powerhouses, many of the other tools we tested, such as Ahrefs, Moz Pro, Searchmetrics, SEMrush, and SpyFu, also include solid backlink tracking capabilities.

The Enterprise Tier

The last piece of the complicated SEO tool ecosystem is the enterprise tier. This roundup is geared toward SEO for small to midsize businesses (SMBs), for which these platforms are likely priced out of reach. But there's a handful of enterprise SEO software providers out there that essentially roll all of the self-service tools into one comprehensive platform. These platforms combine ongoing position monitoring, deep keyword research, and crawling with customizable reports and analytics.

The enterprise platforms can also tie in larger content marketing campaigns and ROI metrics for integrated digital marketing teams. Large enterprise organizations with flush SEO and digital marketing budgets may want to consider enterprise SEO platforms such as Brightedge, Conductor, and Linkdex.

In the enterprise space, one major trend we're seeing lately is data import across the big players. Much of SEO involves working with the data Google gives you and then filling in all of the gaps. Google Search Console (formerly, Webmaster Tools) only gives you a 90-day window of data, so enterprise vendors, such as Conductor and Screaming Frog, are continually adding and importing data sources from other crawling databases (like DeepCrawl's). They're combining that with Google Search Console data for more accurate, ongoing Search Engine Results Page (SERP) monitoring and position tracking on specific keywords. SEMrush and Searchmetrics (in its enterprise Suite packages) offer this level of enterprise SERP monitoring as well, which can give your business a higher-level view of how you're doing against competitors.

Platforms such as AWR Cloud still give you great ongoing position monitoring in an affordable tool, but that aspect of the market is becoming a more high-end affair. For SMBs, a smart combination of self-service tools is the much better bang for your SEO buck.

Running the Numbers
Evaluating which self-service SEO tools are best suited to your business incorporates a number of factors, features, and SEO metrics. Ultimately, though, when we talk about "optimizing," it all comes down to how easy the tool makes it to get, understand, and take action on the SEO data you need. Particularly when it comes to ad hoc keyword investigation, it's about the ease with which you can zero in on the ground where you can make the most progress. In business terms, that means making sure you're targeting the most opportune and effective keywords available in your industry or space—the words for which your customers are searching.

The terms SEO experts often start with are page authority (PA) and domain authority (DA). DA, a concept in fact coined by Moz, is a 100-point scale that predicts how well a website will rank on search engines. PA is the modern umbrella term for what started as Google's original PageRank algorithm, developed by co-founders Larry Page and Sergey Brin. Google still uses PageRank internally but has gradually stopped supporting the increasingly irrelevant metric, which it now rarely updates. PA is the custom metric each SEO vendor now calculates independently to gauge and rate (again, on a scale of 100) the link structure and authoritative strength of an individual page on any given domain. There is an SEO industry debate as to the validity of PA and DA, and how much influence the PageRank algorithm still holds in Google results (more on that in a bit), but outside of Google's own analytics, they're the most widely accepted metrics out there.


The Best SEO Tools

That's why PA and DA metrics often vary from tool to tool. Each ad hoc keyword tool we tested came up with slightly different numbers based on what they're pulling from Google and other sources, and how they're doing the calculating. The shortcoming of PA and DA is that, even though they give you a sense of how authoritative a page might be in the eyes of Google, they don't tell you how easy or difficult it will be to position it for a particular keyword. This difficulty is why a third, newer metric is beginning to emerge among the self-service SEO players: difficulty scores.

Difficulty scores are the SEO market's answer to the patchwork state of all the data out there. All five tools we tested stood out because they do offer some version of a difficulty metric, or one holistic 1-100 score of how difficult it would be for your page to rank organically (without paying Google) on a particular keyword. Difficulty scores are inherently subjective, and each tool calculates it uniquely. In general, it incorporates PA, DA, and other factors, including search volume on the keyword, how heavily paid search ads are influencing the results, and how the strong the competition is in each spot on the current search results page.

It's exceedingly easy as an SEO team to spin your wheels trying to optimize a term into which your business will never be able to break. Difficulty scores quantify that potential opportunity versus risk proposition into one number, which is why we spent a lot of time in this roundup testing how effectively each tool represented keyword difficulty.

For example, let's say the keyword difficulty of a particular term is in the 80s and 90s in the top five spots on a particular search results page. Then, in positions 6-9, the difficulty scores drop down into the 50s and 60s. Using that difficulty score, a business can begin targeting that range of spots and running competitive analysis on the pages to see who your website could knock out of their spot.

It All Comes Back to Google
The caveat in all of this is that, in one way or another, most of the data and the rules governing what ranks and what doesn't (often on a week-to-week basis) comes from Google. If you know where to find and how to use the free and freemium tools Google provides under the surface—AdWords, Google Analytics, and Google Search Console being the big three—you can do all of this manually. Much of the data that the ongoing position monitoring, keyword research, and crawler tools provide is extracted in one form or another from Google itself. Doing it yourself is a disjointed, meticulous process, but you can piece together all the SEO data you need to come up with an optimization strategy should you be so inclined.

As Google tweaks its algorithms, tools, and search engine policies, so goes the SEO industry. The AdWords API is still the foundation of much of the data with which SEO tools work. It lets apps work with the AdWords platform so companies can automate account management, customize reporting and manage ads based on inventory.

Google used to make much of its ad hoc keyword search functionality available as well, but now the Keyword Planner is behind a paywall in AdWords as a premium feature. Difficulty scores are inspired by the way Google calculates its Competition Score metric in AdWords, though most vendors calculate difficulty using PA and DA numbers correlated with search engine positions, without AdWords data blended in at all. Search Volume is a different matter, and is almost always directly lifted from AdWords. Not to mention keyword suggestions and related keywords data, which in many tools come from Google's Suggest and Autocomplete APIs.


Google Search

An SEO expert could probably use a combination of AdWords for the initial data, Google Search Console for website monitoring, and Google Analytics for internal website data. Then the SEO expert can transform and analyze the data using a BI tool. The problem for most business users is that's simply not an effective use of time and resources. These tools exist to take the manual data gathering and granular, piecemeal detective work out of SEO. It's about making a process that's core to modern business success more easily accessible to someone who isn't an SEO consultant or expert.

Where the free Google tools can provide complementary value is in fact-checking. If you're checking out more than one of these SEO tools, you'll quickly realize this isn't an exact science. If you were to look at the PA, DA, and keyword difficulty scores across KWFinder.com, Moz, SpyFu, SEMrush, Ahrefs, AWR Cloud, and Searchmetrics for the same set of keywords, you might get different numbers across each metric separated by anywhere from a few points to dozens. If your business is unsure about an optimization campaign on a particular keyword, you can cross-check with data straight from a free AdWords account and Search Console. Another trick: Enable Incognito mode in your browser along with an extension like the free Moz Toolbar and you can run case-by-case searches on specific keywords to get an organic look at your target search results page.

The SEO tools in this roundup provide tremendous digital marketing value for businesses, but it's important not to forget that we're living in Google's world under Google's constantly evolving rules. Oh and don't forget to check the tracking data on Bing now and again, either. Google's the king with 90 percent of worldwide internet search, according to StatCounter, but the latest ComScore numbers have Bing market share sitting at 23 percent. Navigable news and more useful results pages make Bing a viable choice in the search space as well.

New Vectors: Mobile, Voice Search, and AI
Over the past year or two, we've also seen Google begin to fundamentally alter how its search algorithm works. Google, as with many of the tech giants, has begun to bill itself as an artificial intelligence (AI) and machine learning (ML) company rather than as a search company. AI tools will provide a way to spot anomalies in search results and collect insights. In essence, Google is changing what it considers its crown jewels. As the company builds ML into its entire product stack, its core search product has begun to behave a lot differently. This is heating up the cat-and-mouse game of SEO and sending the industry chasing after Google once again.

The introduction of new search vectors such as Featured Snippets, Quick Answers, and mobile-optimized formats such as Accelerated Mobile Pages (AMP) are indicative of the way search is evolving around three key factors: mobile search, predictive recommendations, and voice-activated queries from smart home devices and virtual assistants.


Google Search--Featured Snippet

For traditional SEO, this has meant some loss of key real estate. For SERP results pages that once had 10 positions, it's not uncommon now to see seven organic search results below a Featured Snippet or Quick Answer box. Rather than relying on PageRank algorithm for a specific keyword, Google search queries rely increasingly on ML algorithms and the Google Knowledge Graph to trigger a Quick Answer or pull a description into a snippet atop the SERP.

SEO platforms are leaning into this shift by emphasizing mobile-specific analytics. What desktop and mobile show you for the same search results is now different. Mobile results will often pull key information into mobile-optimized "rich cards," while on desktop you'll see snippets. SEMrush splits its desktop and mobile indexes, actually providing thumbnails of each page of search results depending on the device, and other vendors including Moz are beginning to do the same.

On the voice and natural language side, it's all about FAQs (frequently asked questions). Virtual assistants and smart home devices have made voice recognition and natural language processing (NLP) not only desirable but an expected search vector. To predict how to surface a business's results in a voice search, SEO professionals now need to concentrate on ranking for the common NL queries around target keywords. Google's Quick Answers exist to give its traditional text-based search results an easy NL component to pull from when Google Assistant is answering questions.


How Your Business Can Make the Most of Machine Learning

This is also where you can see Google's ML algorithms at work. Powered by Google Cloud PlatformCall for Pricing at Google, the way Quick Answers and Featured Snippets are extracted gets increasingly smarter as Google introduces new innovations in deep learning and neural networks. These constantly evolving algorithms are baked into how the search engine surfaces information.

All of this plays into a new way businesses and SEO professionals need to think when approaching what keywords to target and what SERP positions to chase. The enterprise SEO platforms are beginning to do this, but the next step in SEO is full-blown content recommendation engines and predictive analytics. By using all of the data you pull from your various SEO tools, Google Search Console, and keyword and trend data from social listening platforms, you can optimize for a given keyword or query before Google does it first. If your keyword research uncovers a high-value keyword or SERP for which Google has not yet monetized the page with a Quick Answer or a Featured Snippet, then pounce on that opportunity.

How to Choose Your SEO Tool Suite

When it comes to finally choosing the SEO tools that suit your organization's needs, the decision comes back to that concept of gaining tangible ground. It's about discerning which tools provide the most effective combination of keyword-driven SEO investigation capabilities, and then on top of that, the added keyword organization, analysis, recommendations, and other useful functionality to take action on the SEO insights you uncover. If a product is telling you what optimizations need to be made to your website, does it then provide technology to help you make those improvements?

The self-service keyword research tools we tested all handle pricing relatively similarly, pricing by month with discounts for annual billing with most SMB-focused plans ranging in the $50-$200 per month range. Depending on how your business plans to use the tools, the way particular products delineate pricing might make more sense. KWFinder.com is the cheapest of the bunch, but it's focused squarely on ad hoc keyword and Google SERP queries, which is why the product sets quotas for keyword lookups per 24 hours at different tiers. Moz and Ahrefs price by campaigns or projects, meaning the number of websites you're tracking in the dashboard. Most of the tools also cap the number of keyword reports you can run per day. SpyFu prices a bit differently, providing unlimited data access and results but capping the number of sales leads and domain contacts.


The Best SEO Tools

For the purposes of our testing, we standardized keyword queries across the five tools. To test the primary ad hoc keyword search capability with each tool, we ran queries on an identical set of keywords. From there we tested not only the kinds of data and metrics the tool gave, but how it handled keyword management and organization, and what kind of optimization recommendations and suggestions the tool provided.

Enterprise SEO platforms put all of this together—high-volume keyword monitoring with premium features like landing page alignments and optimization recommendations, plus on-demand crawling and ongoing position monitoring—but they're priced by custom quote. While the top-tier platforms give you features like in-depth keyword expansion and list management, and bells and whistles like SEO recommendations in the form of automated to-do lists, SMBs can't afford to drop thousands of dollars per month.

Ultimately, we awarded Editors' Choices to three tools: Moz Pro, SpyFu, and AWR Cloud. Moz Pro is the best overall SEO platform of the bunch, with comprehensive tooling across keyword research, position monitoring, and crawling on top of industry-leading metrics incorporated by many of the other tools in this roundup. SpyFu is the tool with the best user experience (UX) for non-SEO experts and the deepest array of ROI metrics as well as SEO lead management for an integrated digital sales and marketing team.

AWR Cloud, our third Editors' Choice, is rated slightly lower than Moz Pro and SpyFu as an all-in-one SEO platform. However, AWR Cloud leads the pack in ongoing position monitoring and proactive search rank tracking on top of solid overall functionality. On the ad hoc keyword research front, the KWFinder.com tool excels. DeepCrawl's laser focus on comprehensive domain scanning is unmatched for site crawling, while Ahrefs and Majetic can duke it out for the best internet-wide crawling index. When it comes to backlinks tracking, LinkResearchTools and Majestic are the top choices. SEMrush and Searchmetrics do a bit of everything. 

When it comes down to it, you want to choose a platform or invest in complementary tools that provide a single unified SEO workflow. It begins with keyword research to target optimal keywords and SERP positions for your business, along with SEO recommendations to help your rank. Those recommendations feed naturally into crawing tools, which should give you insight into your website and competitors' sites to then optimize for those targeted opportunities. Once you're ranking on those keywords, vigilant monitoring and rank tracking should help maintain your positions and grow your lead on competitors when it comes to the search positions that matter to your organization's bottom line. Finally, the best tools also tie those key search positions directly to ROI with easy-to-understand metrics, and feed your SEO deliverables and goals right back into your digital marketing strategy.

The tools we tested in this round of reviews were judged on which do the best job of giving you the research-driven investigation tools to identify SEO opportunities ripe for growth, along with offering enterprise-grade functionality at a reasonable price. Whether one of these optimization tools is an ideal fit for your business, or you end up combining more than one for a potent SEO tool suite, this roundup will help you decide what makes the most sense for you. There's a wealth of data out there to give your business an edge and boost pages higher and higher in key search results. Make sure you've got the right SEO tools in place to seize the opportunities.